2. The correct design and layout of your sign is critical to its effectiveness. Crowding the sign with too much text makes it impossible to read from a car, or at a distance. Therefore, the fewer words the better. Use the age-old adage - K.I.S.S. method - Keep It Simple, Son.

3. Understand the concept of "First Read." There should be a focal point located on the sign that will have impact and command attention. Ideally, the first read should incorporate Branding elements like a large graphic, or your company logo.

4. Your sign is your "first impression" with the mobile market, and first impressions are lasting impressions. Your outdoor advertising must project the positive image you want the public to have of your business. Potential customers will judge the inside of your business by how it looks on the outside.

5. Many owners mistakenly think of a sign as merely a device that identifies the business. What they fail to realize is that over half of all new retail sales are a result of impulse buys. People see, shop and buy. If your outdoor advertising is ineffective, it will cost much more in lost sales then the entire cost of a good sign.

6. Your outdoor advertising must have visual impact. It must make your products or services, and your location, easy to remember.

7. Make sure the colors are used in contrasting patterns. Green on blue is not readable, whereas black on white is extremely visible.

8. If you have several colors in a graphic, stay away from multi-colored lines of text or words (they will compete with the colors in your graphic). Black text is better.

9. Ideally, the design and the colors of your location or building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-effective device for this coordination of design for business identification.

10. "White-space". This is the surface area of a sign's face that is left uncovered by either text or graphics. The proper amount of white-space is just as important for quick readability as are graphics, text and colors. In fact, 30% to 40% of the sign's face area should be left as white-space for optimal readability.

Take a moment and consider …What do customers see when they look at  your business?  Is your sign faded and yellow or has it become part of  the landscape and goes unnoticed by traffic passing by. Does your sign  scream, HEY, I’M OPEN FOR BUSINESS or does it look like you’re on your  way out of business?

Here at Rainbow Sign & Banner our team of experienced  professionals have been successfully helping businesses, like yours,  improve their image with signs, banners, vehicle graphics and more for  20 years now.

We know that advertising dollars are tight right now but give us a  call and see if we can help increase your sales and of course, your  bottom line. Remember, our staff has one goal in mind…TO GET YOU  NOTICED!  Give us a call or drop by one of our locations in St. George  or Cedar City Today!

181 East Riverside Drive
St. George, UT. 84790
Phone: (435) 628-5107
Fax: (435) 628-0499
Toll-Free: 800-319-3545
E-mail: sales@rainbowsign.net